Introduction to Born x Raised
Born x Raised is a popular Los Angeles-based streetwear brand founded in 2011 by Spanto (Chris Printup) and 2Tone. Known for its authentic reflections of LA’s culture, the brand has become a voice for communities often overlooked in mainstream fashion. By emphasizing the stories and histories of neighborhoods that Spanto and 2Tone grew up in, Born x Raised has become a symbol of resilience and community pride.
The Story Behind Born x Raised
Spanto and 2Tone both hail from Los Angeles and have deep connections to the city’s underrepresented communities. Spanto, whose family was displaced by gentrification, was inspired to start the brand as a response to the changes he saw in LA. Born x Raised was his way of preserving the city’s unique cultures, subcultures, and traditions that were being erased. The brand quickly gained attention for its honesty and refusal to compromise on authenticity.
Influence of Gentrification and Cultural Identity
Gentrification has profoundly impacted Spanto's vision for the brand. He often speaks about the displacement of longtime residents from neighborhoods across LA, which served as a catalyst for Born x Raised. The brand’s designs frequently highlight themes of cultural pride, nostalgia, and community. By infusing these messages into its clothing, Born x Raised appeals to those who identify with the struggles of keeping cultural roots intact amidst change.
Iconic Designs and Themes
Born x Raised’s designs often feature bold typography, vintage-inspired graphics, and distinct references to Los Angeles life. These pieces resonate deeply with fans who see their own experiences reflected in the clothes.
The Use of Typography and Bold Graphics
A signature look of Born x Raised is its use of bold, old-school lettering that resembles the fonts found on signs throughout LA. This typography often invokes a sense of nostalgia while underscoring the brand’s commitment to its roots. Through these design choices, Born x Raised communicates pride and resilience.
Themes of Loyalty, Legacy, and Community
Many of the brand's pieces feature phrases like “Gentrification is Genocide,” reflecting their stance on preserving cultural identity. By connecting their clothing to social issues, Born x Raised speaks to a generation passionate about cultural preservation. The themes of loyalty and legacy also come up in collaborations with local artists and the community, strengthening their connection to LA.
Collaborations and Cultural Impact
Over the years, Born x Raised has partnered with high-profile brands, sports teams, and artists, each collaboration rooted in a shared respect for authenticity. From working with Nike on limited-edition sneakers to collaborations with the LA Dodgers, these partnerships allow Born x Raised to amplify its cultural message.
Collaboration with Nike
One of Born x Raised’s most significant collaborations is with Nike, resulting in a range of limited-edition sneakers. These drops reflect LA’s street style and cultural influence, merging the iconic Nike aesthetic with Born x Raised’s unapologetic attitude. The collaboration helped expand the brand's reach while staying true to its core values.
Partnership with LA Dodgers
In 2023, Born x Raised teamed up with the LA Dodgers for a collaboration that resonated with locals and fans alike. This partnership felt organic, as the Dodgers have been a symbol of Los Angeles culture for generations. The collection featured team-inspired graphics combined with Born x Raised’s distinct style, celebrating the city’s love for both sports and community.
Community Involvement and Social Impact
One aspect that sets Born x Raised apart from other streetwear brands is its commitment to community engagement. They don’t just create fashion; they use their platform to raise awareness about social issues and host events that give back to local neighborhoods. Spanto and 2Tone regularly engage with the community through charity events, food drives, and cultural celebrations.
Supporting LA's Youth and Local Artists
Born x Raised frequently collaborates with local artists, giving them a platform to showcase their work. Additionally, the brand is known for supporting LA’s youth, providing them with opportunities to get involved in creative industries. By fostering these relationships, Born x Raised gives back to the communities that inspired its inception.
Social Justice and Awareness
From day one, Born x Raised has incorporated social justice messages into its designs. Themes of resistance against gentrification and cultural erasure appear across their collections, bringing visibility to issues affecting marginalized communities. This activism has made Born x Raised more than just a clothing line—it has become a cultural movement in itself.
Born x Raised Hoodie’s Rise to Prominence
Over the years, Born x Raised Hoodie has gone from a small, underground brand to a major name in streetwear. Part of this success comes from its ability to tell stories that resonate with people who value authenticity over trends. Spanto and 2Tone’s dedication to preserving LA’s unique cultures and their ongoing support of local communities has solidified the brand’s status in the industry.
Expanding Beyond LA
While Born x Raised Hoodie remains deeply connected to Los Angeles, its message has a universal appeal, and its popularity has grown internationally. By staying true to its roots, the brand has attracted a diverse fan base that appreciates its blend of social commentary, artistry, and cultural pride. Today, Born x Raised is recognized globally as a brand that champions the underdog.
Conclusion: A Brand That Stands for More Than Fashion
Born x Raised is more than a streetwear brand; it’s a voice for communities often overlooked in the fashion world. By prioritizing cultural identity and addressing social issues, Born x Raised has carved out a unique space in the industry. Through its designs, collaborations, and community efforts, Born x Raised continues to represent the spirit of Los Angeles, speaking to a generation that values authenticity and social consciousness.
Born x Raised’s journey serves as an example of how streetwear can be a powerful medium for cultural expression and social impact, reminding us that fashion can indeed be more than just clothing.
