According to the Vietnam Personal Care Market analysis, digitalization is revolutionizing the industry. Online beauty retailers, mobile shopping apps, and influencer-led marketing are helping brands reach a larger audience.
With the market growing from USD 2,450 million in 2023 to USD 3,301 million by 2030, consumers are increasingly using digital tools for product research and reviews. The younger demographic, particularly Gen Z, values personalized experiences, encouraging brands to integrate AI-driven beauty consultations and virtual try-ons.
This technological transformation aligns with the broader digital economy in Vietnam, fostering innovation across both personal care and packaging sectors.
To learn more about packaging innovations supporting online beauty commerce, read Vietnam Flexible Packaging Market Trends.
