Whether you’re flying into Atlanta for business, visiting family, or heading out on a spontaneous road trip through Georgia, one thing is certain — you’ll need a reliable car rental service. With so many options out there, finding the best car rental companies can feel overwhelming. Don’t worry — we’ve done the legwork for you.
In this guide, we’ll walk you through some of the top-rated car rental services in Atlanta, what makes them stand out, and how to choose the best one for your needs.
Why Renting a Car in Atlanta Just Makes Sense
Let’s be real — Atlanta is massive. Sure, there’s MARTA (the city’s public transit), but if you really want the freedom to explore the city and surrounding areas on your own time, a car rental is a game-changer.
Whether you’re checking out the World of Coca-Cola, heading to Stone Mountain Park, or cruising to Savannah, a rental gives you flexibility, comfort, and convenience — especially if you're traveling with family or luggage.
What to Look for in a Car Rental Company
Before diving into the best options, here are a few quick tips on what to look for:
Transparent pricing (no hidden fees)
Flexible pick-up and drop-off options
Well-maintained, clean vehicles
Good customer service
Wide vehicle selection (compact, SUV, luxury, etc.)
Insurance options and roadside assistance
Now let’s look at the best car rental companies in Atlanta that check all these boxes.
1. Enterprise Rent-A-Car – The Reliable Favorite
Why we love it: Enterprise is known for excellent customer service and convenience. With multiple locations across Atlanta, including Hartsfield-Jackson Atlanta International Airport, it’s a solid go-to.
Great for: Business travelers, families
Perks: Weekend specials, free pick-up service from local branches
Tip: Join their loyalty program (Enterprise Plus) for faster service and discounts.
2. Hertz – The Business Traveler’s Choice
Why we love it: Hertz offers premium services and a wide selection of vehicles, from economy to high-end luxury. If you're flying into ATL Airport, Hertz is right there with an easy shuttle ride.
Great for: Professionals, frequent travelers
Perks: Gold Plus Rewards loyalty program
Tip: Use their app to skip the counter and go straight to your rental — time saver!
3. Avis – Flexible Tech-Friendly
Why we love it: Avis offers a smooth digital experience. Their app is user-friendly and lets you choose your car model in advance — super handy for planners.
Great for: Vacationers, tech-savvy travelers
Perks: Mobile check-in, frequent flyer miles partnerships
Tip: Try Avis Preferred for free upgrades and priority service.
4. Turo – Like Airbnb for Cars
Why we love it: Turo is a car-sharing service that lets you rent directly from individual car owners. It's often more affordable than traditional rental companies and has unique vehicle options.
Great for: Budget travelers, people looking for something different
Perks: Wide range of vehicles (from Tesla to Jeep), often no lines or counters
Tip: Read reviews carefully and choose well-rated hosts.
5. Budget Rent a Car – Affordable Convenient
Why we love it: Budget lives up to its name by offering some of the most affordable rates in town. It's a favorite among students and short-term visitors.
Great for: Budget-conscious travelers
Perks: Discounts for AAA members and frequent renters
Tip: Book early — the best deals go fast!
6. Alamo – Great for Families Road Trips
Why we love it: Alamo is known for hassle-free service and clean vehicles. They’re a great option for families heading to Disney or other destinations from Atlanta.
Great for: Families, long-distance drivers
Perks: Self-service kiosks, free additional driver for spouses
Tip: Check their site for vacation packages and road trip tips.
Local Atlanta-Based Car Rental Services You Shouldn’t Overlook
In addition to the national brands, Atlanta has local rental services that offer personalized care and often better prices:
➤ Prestige Luxury Rentals
For those looking to rent a luxury car — think Lamborghinis, Porsches, or Bentleys — this is the place. Great for weddings, VIP events, or just a memorable ride.
➤ ATL Car Rentals
Offers daily and weekly rentals for standard and luxury vehicles with friendly local service. They’ll even pick you up from the airport or your hotel.
Pro Tips for Renting a Car in Atlanta
Here are a few things to keep in mind:
✅ Book in advance: Prices go up as availability drops — especially around holidays and events.
✅ Check airport vs. city rates: Sometimes renting from a downtown location can save you money on airport fees.
✅ Read the fine print: Look for mileage limits, fuel policies, and age requirements.
✅ Bring your own GPS or use your phone: Most rental companies charge extra for GPS systems.
✅ Don’t forget insurance: If your personal car insurance doesn’t cover rentals, consider buying insurance through the rental agency or your credit card provider.
Final Thoughts
Finding the right car rental service in Atlanta doesn’t have to be a hassle. Whether you’re traveling for business, pleasure, or just need a temporary ride, there’s a company out there that fits your needs and budget. From trusted names like Enterprise and Hertz to peer-to-peer services like Turo, the city offers tons of flexible, affordable, and comfortable options.
So buckle up, turn on your favorite playlist, and get ready to explore everything Atlanta and beyond have to offer — on your terms.
