Born x Raised Clothing
The Origin of Born x Raised
Born x Raised Clothing began in Los Angeles with a mission to represent real people and real culture. Founded by Chris “Spanto” Printup and Alex “2Tone” Erdmann, the brand was built to showcase the true spirit of LA — raw, unapologetic, and authentic. It came from the streets, not the runways, and its purpose was clear: to tell the story of those who built the city’s culture but were often overlooked. Born x Raised became more than just a fashion label; it became a statement of pride, history, and loyalty to one’s roots.
The Meaning Behind the Brand
The name Born x Raised Clothing perfectly captures the identity of the brand. It stands for belonging, loyalty, and the unbreakable connection between a person and their community. The “x” symbolizes both the crossroads of identity and the unity between being born somewhere and being shaped by it. Every design, collection, and piece of clothing reflects this message — that no matter where life takes you, your roots define who you are.
Los Angeles Influence
Born x Raised is deeply tied to the culture of Los Angeles. The brand reflects the diversity, struggle, and pride of the city’s neighborhoods. From Venice to South Central, LA’s street culture beats through every stitch and print. The graphics often feature the old English font — a direct nod to the city’s iconic signage and graffiti. Every collection feels like a love letter to LA, celebrating its communities, stories, and people. It’s a tribute to the real Los Angeles — not the Hollywood version, but the one built by hard-working individuals who live and breathe the city’s true essence.
The Style and Aesthetic
Born x Raised Clothing is known for its distinctive streetwear aesthetic. The designs are bold, simple, and filled with meaning. The brand’s signature look includes oversized tees, hoodies, and jackets that combine comfort with attitude. The color palette usually stays grounded — blacks, whites, greys, and deep blues — representing the timeless tones of the city. Every collection feels personal and intentional, blending old-school streetwear with modern design sensibility. Born x Raised doesn’t follow trends; it creates its own path.
Storytelling Through Fashion
What makes Born x Raised special is its storytelling. Every drop and collection tells a real story — about change, survival, loyalty, and identity. The brand isn’t afraid to speak on issues like gentrification and the displacement of local communities. Instead of creating clothing for hype, Born x Raised designs for meaning. Each graphic and quote connects with the audience emotionally, reminding them of where they came from and what they stand for. It’s fashion with purpose, deeply rooted in cultural truth.
Collaborations and Recognition
Born x Raised has gained worldwide attention through collaborations with iconic names in sports and fashion. The partnerships with the Los Angeles Dodgers, Lakers, and Nike have been particularly memorable. These collaborations blend streetwear with sports culture, creating designs that celebrate LA pride and unity. The Born x Raised x Dodgers collection, for example, became an instant hit because it represented both the city’s love for baseball and its cultural identity. Each collaboration feels genuine, staying true to the brand’s mission and the heart of LA.
Focus on Quality and Craftsmanship
Every Born x Raised piece reflects high-quality craftsmanship. From the fabric to the stitching, each product is built to last. The brand uses heavyweight cotton for its shirts and hoodies, ensuring durability and comfort. The attention to detail in the design and production process sets it apart from mass-market streetwear labels. Born x Raised proves that authentic fashion can maintain both cultural integrity and premium quality.
Community and Purpose
Born x Raised is built around community. Founder Spanto always believed that success means lifting others up. The brand has hosted local events, supported youth programs, and contributed to community projects in Los Angeles. Even as it expanded globally, Born x Raised never lost touch with its local foundation. It continues to inspire and give back to the neighborhoods that inspired its creation. The brand’s message is simple yet powerful — never forget where you came from and always stand by your people.
The Global Reach
What started as a small local project in Los Angeles has become a global movement. Born x Raised now connects people across the world who share a love for authenticity and culture. Celebrities, athletes, and musicians have embraced the brand, helping it gain global recognition. Yet, even with international attention, Born x Raised remains grounded in its roots. Every collection still carries the voice of LA’s streets, making the brand universally relatable but unmistakably local at heart.
What Makes Born x Raised Unique
Born x Raised stands out because it represents something deeper than fashion. It’s not about trends or luxury — it’s about truth, identity, and pride. Every design feels like a reminder to stay loyal to who you are. The brand captures the soul of streetwear — real stories, real people, and real experiences. This honesty makes Born x Raised more than a clothing brand; it’s a lifestyle and a symbol of authenticity.
Legacy and Continuation
Even after the passing of Spanto, his vision continues to live through Born x Raised. His belief in community, creativity, and culture remains at the core of the brand. Each new drop serves as a tribute to his life and the legacy he built. The team continues his mission of creating meaningful streetwear that connects people and celebrates culture. Born x Raised is not just surviving — it’s thriving as a reminder of his enduring influence.
Final Words
Born x Raised Clothing represents what true streetwear should be — a voice for the people, a reflection of culture, and a symbol of pride. From the streets of Los Angeles to the world stage, it continues to inspire authenticity and unity. Every hoodie, T-shirt, and jacket tells a story that can’t be duplicated. Born x Raised isn’t just worn — it’s lived. It’s the embodiment of loyalty, passion, and respect for where you come from. The brand proves that real style doesn’t fade — it lives forever in those who stay true to themselves.
