Founded by Clint419 in London, Corteiz began as an underground label that eschewed mainstream fashion norms. It wasn’t available in high-end stores or online marketplaces; instead, Corteiz built a cult following through cryptic social media drops and exclusive pop-up events. The brand’s ethos—"Rules the World"—was more than a slogan. It reflected the founder’s belief in independence, authenticity, and defiance against corporate fashion.