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denimtear78

Denim Tears was born from Emory’s desire to address the legacy of slavery and African American history through fashion. The brand launched with a powerful capsule collection featuring denim jeans and jackets adorned with a cotton wreath — a symbol that immediately evoked the painful connection between cotton, slavery, and Black labor in America. Emory made it clear that Denim Tears was not just about clothes, but about education, remembrance, and empowerment.