The Future of Account-Based Marketing: Trends to Watch in 2025

Account-Based Marketing (ABM) has evolved from a niche strategy to a mainstream B2B powerhouse. As we step into 2025, ABM continues to reshape how businesses engage high-value accounts. At Intent Amplify™, we’ve been at the forefront of ABM innovation since 2021, helping businesses around the world drive better results through personalization, intent data, and omnichannel strategies.
Let’s explore the top ABM trends that will define 2025—and how your business can stay ahead of the curve.
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Top 10 Challenges in B2B Lead Generation and How to Overcome Them
Generating high-quality B2B leads is the lifeline of any sales-driven organization—but it’s no easy task. From targeting the right audience to aligning marketing and sales, businesses face a range of challenges that can derail their pipeline and stall growth.
At Intent Amplify™, we’ve helped businesses across industries overcome these barriers with smart, scalable lead generation strategies. Let’s dive into the top 10 challenges in B2B lead generation—and how to solve them effectively.
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Demand Generation vs. Lead Generation: Key Differences & Why Both Matter (2025)
The goal of demand generation is to position a brand as a trusted authority in its industry. Instead of directly collecting leads, it nurtures audiences through informative and valuable content. By doing this, businesses create a strong brand presence that makes potential buyers more likely to engage when they are ready.
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NVH Materials Market Size, Growth | Report, 2030
As per Intent Market Research, the NVH Materials Market was valued at USD 12.2 Billion in 2024-e and will surpass USD 17.9 Billion by 2030; growing at a CAGR of 6.6% during 2025-2030.
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GaN Technology For Electric Vehicles Market Size, Share | Forecast - 2030
As per Intent Market Research, the GaN Technology For Electric Vehicles Market was valued at USD 0.6 Billion in 2024-e and will surpass USD 2.0 Billion by 2030; growing at a CAGR of 17.4% during 2025-2030.
View Report: https://intentmarketresearch.c....om/latest-reports/ga