Malhotra Hair Replacement, founded by Ashok Malhotra in 2014, began in Shastri Nagar, Delhi, with a mission to help men dealing with hair loss. Ashok’s personal experience with hair patches gave him the expertise to create natural, high-quality solutions. In 2019, his son Jatin expanded the business online through YouTube, where he educated customers about hair patch services. His channel became India’s most-watched for hair patches, with 262K+ subscribers and 119M+ views. In 2022, Jishaan, Jatin’s younger brother, enhanced the brand's presence on Instagram, engaging new customers with creative content. Their goal is to provide the best hair patch service, helping men regain confidence.