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Rethinking BANT: Smarter Conversations, Better Leads | #salesengagement #b2bmarketing #leadqualification #smartbant

Rethinking BANT: Smarter Conversations, Better Leads

The BANT framework has been a cornerstone of lead qualification for decades. Representing Budget, Authority, Need, and Timeline, BANT gave sales teams a structured way to assess and prioritize leads. However, in the modern B2B environment where buyers are more informed, independent, and da
Rethinking BANT: Smarter Conversations, Better Leads
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