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Optimizing Sales‑Marketing Collaboration in 2025 | #abm #revenueoperations #salesmarketingalignment

Optimizing Sales‑Marketing Collaboration in 2025

Start by establishing common objectives. Both sales and marketing should co-own KPIs such as marketing-sourced opportunities, lead-to-opportunity conversion, and closed revenue. Regular performance reviews ensure accountability and allow for timely adjustments to strategies.

Optimizing Sales‑Marketing Collaboration in 2025

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