digital marketing course in kanpur

The Digital Marketing Course offered by IIM Skills in Kanpur is designed to provide comprehensive knowledge and practical skills in various aspects of digital marketing. This course covers topics such as:

Search Engine Optimization (SEO): Learning how to optimize websites to rank higher in search engine results.
Search Engine Marketing (SEM): Understanding paid marketing campaigns, such as Google Ads, to drive traffic.
Social Media Marketing: Developing strategies for leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
Content Marketing: Creating and distributing valuable content to engage and convert an audience.
Email Marketing: Mastering email campaigns, from design to list management.
Affiliate Marketing: Understanding how to generate income through partnerships with other businesses.
Web Analytics: Using tools like Google Analytics to track and improve marketing performance.
Online Reputation Management (ORM): Managing and improving online brand perception.
Conversion Rate Optimization (CRO): Techniques to convert website visitors into customers.
Mobile Marketing: Focusing on marketing strategies for mobile users.
The course is usually conducted online, making it accessible for anyone in Kanpur or beyond. It includes live classes, hands-on assignments, and case studies to provide real-world exposure. Additionally, there is often a certification upon completion, which can enhance your professional credentials.