In today’s competitive job market, attracting top talent takes more than just a well-written job description. Candidates—especially Millennials and Gen Z—are seeking a deeper connection with potential employers. They want to see who they’ll be working with, what the culture is like, and what the company truly stands for. That’s where video comes in. And when it comes to using video production Amsterdam services to power recruitment, local companies are setting the gold standard.
Amsterdam’s business landscape is home to a vibrant mix of startups, scale-ups, and global enterprises. Whether it’s a creative agency, tech firm, or sustainable fashion brand, many of these companies are turning to video to bring their employer brand to life and make an emotional impact on prospective hires.
Why Video Works for Recruitment
Video is immersive. Unlike text or static images, video gives candidates an authentic view into the heart of a company. They can see the team, hear the energy, and feel the vibe—before even stepping into the office.
In the context of Amsterdam—a city known for its international workforce and fast-paced innovation—video offers a way to break through the noise. Recruitment videos help employers stand out and communicate culture in a clear, engaging way that resonates across languages and backgrounds.
Thanks to a thriving network of video production Amsterdam professionals, companies in the city are producing high-quality recruitment content that captures attention and builds trust with top-tier talent around the world.
What Makes Amsterdam’s Approach Unique?
Amsterdam is a city of personality and progressive values. This ethos naturally shows up in its recruitment videos. Rather than sticking to corporate scripts or staged interviews, many companies are leaning into authenticity, humor, and creative storytelling.
Instead of saying “we have a great culture,” Amsterdam companies show it—through day-in-the-life videos, employee vlogs, footage from team events, and interviews that feel real, not rehearsed. The result is content that’s relatable, human, and far more persuasive than a typical HR pitch.
And with the help of local video production Amsterdam teams who understand both the creative and strategic aspects of video, these companies are delivering messaging that works across platforms—from LinkedIn and career pages to Instagram Reels and YouTube.
Case Study 1: Tech Startups with a Personal Touch
Amsterdam’s booming tech scene is filled with startups fighting for engineering, data, and product design talent. With big names like Adyen, Mollie, and MessageBird in the mix, newer startups have to work harder to stand out.
One effective approach has been founder-led recruitment videos. These short clips—often filmed with a mobile camera but polished by professional editors—put the spotlight on company vision, team values, and growth opportunities. They feel raw but intentional, offering candidates a personal glimpse into leadership and direction.
These videos are often crafted in collaboration with video production Amsterdam studios that specialize in startup branding, ensuring they align with the company’s tone while remaining agile and affordable.
Case Study 2: Creative Agencies Going Cinematic
Amsterdam’s creative agencies are known for pushing visual boundaries—and their recruitment videos are no exception. Agencies like DEPT, MediaMonks, and 180 Amsterdam use stylized, story-driven content to show off not just their work, but the people and energy behind it.
They blend office tours, motion graphics, fast cuts, and upbeat music to reflect the fast-paced, collaborative environment. The goal? Attract creatives who want to be part of something bold and forward-thinking.
These agencies often partner with top-tier video production Amsterdam teams to produce high-concept recruitment films that double as brand content—perfect for sharing on social media and during industry events.
Case Study 3: Purpose-Driven Brands Telling Their Story
With Amsterdam being a hub for sustainability and social impact, many companies use video to highlight their mission and values. Brands in fashion, food, and clean tech sectors use employee stories and behind-the-scenes content to show how their work contributes to a greater cause.
Recruitment videos from these companies tend to focus on passion, purpose, and progress. You’ll often see diverse teams, local initiatives, or even footage from sourcing trips or community programs.
By working with video production Amsterdam companies that understand how to tell purpose-driven stories, these employers attract candidates who are not just skilled, but deeply aligned with the company’s mission.
Best Practices for Effective Recruitment Videos
To succeed with recruitment video, Amsterdam companies follow a few key principles:
Be authentic: Real people, real spaces, and unscripted moments go a long way.
Keep it short and punchy: Attention spans are short. Aim for 60–90 seconds when possible.
Tailor to the platform: What works on LinkedIn might not work on TikTok. Edit versions for each channel.
Show, don’t tell: Let your culture come through naturally. Avoid corporate jargon.
Use professional support: While DIY videos can work, partnering with a video production Amsterdam agency ensures quality and consistency.
Final Thoughts
Recruitment is no longer just about job offers—it’s about storytelling. Amsterdam companies are leading the way in showing how video can be a powerful tool for attracting top talent and sharing company culture with the world.
With the support of experienced video production Amsterdam professionals, brands can turn hiring into a human-centered experience—one that connects, inspires, and ultimately converts viewers into future teammates.
As the city continues to grow as a global business and tech hub, expect recruitment video to play an even bigger role in how companies attract the best and brightest.
