In today’s fast-paced marketing world, strut cards are an often-overlooked yet highly effective tool. Typically used on shop counters for point-of-sale promotions, these compact displays can do much more. With the right design and message, strut cards can promote products, share offers, or direct attention in retail, hospitality, healthcare, and more. Combined with quality strut card printing and foamex printing, they become even more impactful. At Board Printing Company, we help businesses unlock the full potential of these versatile displays to create eye-catching, durable, and strategic marketing materials.
The Classic Role of Strut Cards
Traditionally, strut cards are used on shop counters, café tables, and reception desks. They’re made to stand upright with the help of a fold-out strut at the back and are typically printed on sturdy board.
In these classic positions, they’re ideal for:
- Promoting special offers
- Highlighting a new product
- Displaying seasonal messages
- Sharing quick contact information
Because they are eye-level and don’t take up much space, they’re perfect for grabbing attention without getting in the way. Whether it’s a two-for-one coffee offer or a reminder about loyalty cards, they’re designed to catch the customer’s eye just before they make a decision.
Think Beyond the Till: Alternative Uses
While strut cards work well on counters, they are by no means limited to that space. One of their biggest strengths is how easily they can be moved and adapted to different settings.
Here are some creative ways to use them:
1. Shelf Displays in Retail Stores
Place strut cards next to products on shelves or at the end of aisles to promote discounts or showcase product features. This helps guide customers and increase sales.
2. Reception Areas in Clinics and Salons
Use strut cards to display important information, such as new services, price changes, or reminders to book the next appointment. They help keep staff from repeating the same messages and add a professional touch.
3. Trade Shows and Exhibitions
Strut cards work well as part of your exhibition setup. Whether you're launching a new product or directing visitors to a QR code or website, their small size and easy setup make them ideal for temporary displays. Combine them with foamex printing panels for a strong and stylish look.
4. Hotel Rooms and Hospitality Settings
Strut cards can display in-room dining menus, check-out times, or information about local attractions. Their compact design means they sit neatly on desks or bedside tables, adding value to the guest experience.
These small, lightweight signs can be placed just about anywhere. They don’t require tools or installation and can be moved around easily, making them a very flexible tool for marketing.
Industry Spotlight: Unique Applications
Strut cards can be found in nearly every industry. Let’s take a closer look at some unique and surprising uses:
Healthcare
In surgeries or waiting rooms, strut cards can deliver seasonal health messages, such as flu jab reminders or COVID-19 safety steps. They also help promote private services like health checks or dental hygiene treatments.
Real Estate
Estate agents can use strut cards during open house events or in office windows to highlight key selling points of a property or promote special offers on commission fees.
Technology Start-ups
Start-ups can use strut cards at demo tables to provide a simple overview of their app, service, or contact details. With the help of QR codes, strut cards can link directly to landing pages or sign-up forms.
Education
Schools, colleges, and universities can use strut cards during events such as open days or parent evenings. They’re useful for signposting, announcing sessions, or promoting campus services like the library or student union.
These real-world examples show how strut cards can be adapted to suit many different goals and environments.
Design Tips for Multi-Purpose Strut Cards
The beauty of strut cards lies in their simplicity, but to get the best results, your design should be clear, bold, and adaptable.
Here are a few design tips to consider:
- Keep it readable: Use large, clear fonts that can be seen from a distance. Avoid cramming too much text onto one card.
- Make the message clear: Focus on a single message per strut card. Whether it’s a special offer or an important notice, be direct.
- Add a call to action: Tell your audience what to do next – “Visit our website,” “Book now,” or “Scan here.”
- Use QR codes: A QR code lets you keep the design simple while linking to detailed info online. It also adds a tech-savvy touch.
- Choose colours wisely: Use brand colours for consistency and make sure the contrast is strong enough for easy reading.
- Design for flexibility: If you’re using the card in multiple locations, keep the content general enough to work in all those places.
These design strategies will help you create strut cards that do more than just sit on a counter – they’ll actively support your wider marketing strategy.
Print Options That Enhance Versatility
When it comes to strut card printing, the materials you choose matter. A high-quality print will look more professional and last longer, especially in busy or high-traffic areas.
Foamex Printing
Foamex printing is a popular choice for strut cards that need a bit more durability. Foamex is a solid PVC material that is lightweight, weather-resistant, and easy to print on. It’s perfect for events, semi-outdoor locations, and strut cards that are going to be reused multiple times.
Finishes and Features
Other printing options include:
- Gloss or matte lamination for a premium feel
- Fold-flat options for easy storage and transport
- Double-sided printing to maximise visibility
- Eco-friendly printing materials for sustainable messaging
Whether you’re after bold colours, sharp detail, or strong board backing, choosing the right print style will make your strut cards look better and last longer.
Conclusion
Strut cards are a versatile marketing tool that goes beyond the countertop. With the right design, print finish, and placement, they can effectively promote products, offers, and more across various industries. Their lightweight, flexible, and cost-effective nature makes them ideal for businesses aiming to maximise impact with minimal investment. If you're ready to explore creative ways to use strut cards, from retail to events, Board Printing Company offers expert advice and high-quality strut card and foamex printing solutions. Let your message stand out and be noticed, wherever your customers are.
