Connected Toys Market Growth, Scope, Size, Share, and Forecast 2032


The Connected Toys Market Size was valued at USD 9.67 Billion in 2023, and is expected to reach USD 53.37 Billion by 2032, and grow at a CAGR of 20.09% over the forecast period 2024-2032.

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The global Connected Toys Market research report presents a complete description on the industry's current and future state. The study, which was developed utilizing extensive primary and secondary research, contains all market information. The research also covers data from segments such as type, industry, channel, and others, as well as market volume and value for each category. The study also looks at the market's major players, distributors, and the overall structure of the industrial chain. It also evaluates the factors and criteria that can influence the market's sales growth.

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Connected Toys Market Key Players:

  • Hasbro (CONNECT 4)
  • Mattel (Magical Mermaid Connector Set)
  • Sony Corporation (PlayStation Shapes Collection)
  • Sphero, Inc. (Sphero Mini)
  • Spin Master (Kinetic Sand)
  • The LEGO Group (LEGO Technic)
  • UBTECH ROBOTICS CORP LTD (Jimu Robot)
  • VTech Electronics North America, LLC (Switch Go Dinos)
  • Wonder Workshop, Inc. (Dash Robot)
  • WowWee Group Limited (MiP Robot)
  • Fisher-Price (Bright Beats Dance Move BeatBo)
  • Educational Insights (Design Drill Activity Center)
  • K'NEX (K'NEX Thrill Rides Roller Coaster Building Set)
  • Playmobil (Playmobil 1.2.3 Connector Sets)
  • GoldieBlox (GoldieBlox and the Builder’s Survival Kit)
  • ZURU (Bunch O Balloons)
  • Tinkercad (Tinkercad Connectors)
  • GUND (Disney x GUND Plush Toys)
  • Playmates Toys Limited (POWER RANGERS Connector Figures)
  • LittleBits (LittleBits Electronics Kits)

The Connected Toys market is experiencing dynamic growth as technology increasingly merges with play, creating interactive and engaging experiences for children. These smart toys often incorporate internet connectivity, enabling them to respond to user input, adapt to individual preferences, and even connect with other devices for a more immersive play environment.

The coronavirus pandemic has affected the development of global economy. Several market conditions have altered. The market is fast evolving, according to the Connected Toys Market research report, and the influence is being examined both now and in the future. The study gives precise estimates for the industry's market size, share, production capacity, demand, and growth for the forecast period. This is the most recent report on the COVID-19 impact analysis on the target market.

Market Segmentation

The market segmentation by product type, application, end-user, and geography is discussed in the Connected Toys Market research study. The research looks into the industry's growth goals, as well as cost awareness and production procedures. The market study includes an overview of the fundamental industry, as well as classification, definition, and, as a result, the supply and demand chain's structure. Global marketing data, competitive climate surveys, growth rates, and information on critical development status are all covered by global research.

By Age-Group

  • 1-5 years
  • 6-8 years
  • 9-12 years
  • 13-19 years

By Interfacing Device

  • Smartphones
  • Tablet
  • PCs
  • Laptop  

By Application

  • Education
  • Entertainment
  • Fitness Health
  • Security Monitoring

By Distribution Channel

  • Online Stores
  • Supermarket
  • Hypermarket
  • Specialty Toy Shops
  • Other Shops

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Regional Analysis

The Connected Toys Market is separated into geographical regions based on places such as North America, Latin America, Europe, Asia Pacific, the Near East, and Africa. Production and consumer ratios, market size and market share, import and export ratios, supply and demand, consumer demand ratios, technological advancements, research and development, infrastructure development, economic growth, and a strong market presence in every region are all covered by research.

Competitive Outlook

The Connected Toys Market research highlights the most significant acquisitions, collaborations, and product launches in the industry. To provide deeper insights into key actors, the study report employs advanced research methods such as SWOT and Porter's Five Forces analysis. The research provides an overview of the worldwide competitive environment as well as key insights into the major competitors and their plans to expand their businesses. It also contains vital information on financial conditions, worldwide positioning, product portfolios, income and gross profit margins, as well as technological and research advances.

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