The global fast fashion market has witnessed rapid growth over the past few decades driven by increasing fashion consciousness among consumers. Fast fashion refers to inexpensive clothing collections that move quickly from the catwalk to stores to meet new trends. It allows mainstream consumers to enjoy latest fashion trends at affordable prices. The key elements of fast fashion include rapid response, trend focused designs, affordable prices and high turnover of styles. Fast fashion stores refresh their collections every two weeks on average to keep up with latest trends. This approach reduces design to production timelines significantly compared to traditional retailers. The affordable prices have made fashion accessible to masses and accelerated replacement of garments.
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