The Lingerie Market is increasingly dominated by digital transformation as consumers embrace online shopping. With the U.S. Lingerie Market valued at USD 9,276 million in 2023 and expected to reach USD 17,061 million by 2030 at a CAGR of 8.8%, online channels now play a critical role in shaping purchase behavior.
Virtual fitting rooms, AI-based size recommendations, and easy return policies have strengthened consumer trust in buying lingerie online. Subscription-based lingerie boxes and influencer-led product drops are gaining strong traction among younger consumers.
Brands are also optimizing their mobile shopping experiences, recognizing that more than half of purchases come from smartphones. Exclusive online-only collections and seasonal discounts further boost sales volumes.
For deeper insights into category shifts and online retail performance, visit the U.S. Lingerie Market.
Tags: Lingerie Market Online, U.S. Lingerie Market Growth, E-Commerce Fashion Trends, Intimate Wear Shopping, Digital Retail Fashion
