Video is everywhere.
Short-form has taken over every feed.
And marketers today aren’t just writers, they’re editors, producers, storytellers, and “can you make this into a reel?” machines.
That’s why tools like GetMunch exploded.
It takes a long video and instantly slices it into smart, attention-grabbing clips for TikTok, Instagram, YouTube Shorts, and beyond.
If you work with podcasts, webinars, interviews, or long-form video, GetMunch is a gift from the algorithm gods.
But here’s the critical distinction…
GetMunch repurposes video. Briefsmith creates the content ecosystem surrounding it.
One tool helps you get more mileage out of what you already filmed.The other helps you plan, brief, write, optimize, and repurpose written content at scale, while also generating audio and multi-format variations.
GetMunch is strong in media slicing. Briefsmith is strong in content intelligence.
Let’s break this down in a fast, engaging way that makes the differences feel obvious, and actionable.
Where GetMunch Shines (And Why Creators Love It)
GetMunch does one thing extremely well:
Turn long videos into dozens of short, viral-ready clips.
Its strengths include:
- Auto-detects engaging moments
- Creates social-ready vertical video
- Adds captions and formatting
- Extracts themes and keywords
- Generates multiple short clips instantly
- Helps maximize reach across platforms
If your workflow is video-heavy, GetMunch saves hours literally.
But GetMunch’s superpower is also its limitation. It’s powerful after the content is already created.
What it doesn’t handle:
- Written content
- Blog workflows
- SEO planning
- Content briefs
- Editorial strategy
- Written repurposing
- Multi-format publishing
- Content creation or ideation
It’s a repurposing tool, not a content engine.
That’s where Briefsmith steps forward.
Briefsmith: The Engine for Everything Before (and After) the Video Exists
If GetMunch is the post-production powerhouse, Briefsmith is the pre-production + production + post-production intelligence layer for written content.
Briefsmith helps teams:
- Plan content
- Create content
- Optimize content
- Repurpose content
- Generate narrated audio
- Scale output across multiple formats
It's what happens before the camera rolls and long after the publish button is hit.
Here’s what sets it apart.
1. Content Planning; Something GetMunch Doesn’t Do
When your team is asking:
“What topics are we hitting next?”
“What’s the keyword strategy?”
“What’s our SEO roadmap?”
“What content gaps are competitors hitting?”
GetMunch can’t help. Because it’s not built for strategy.
Briefsmith, however, functions as a complete content planning software, giving you:
- SEO-backed topic discovery
- Keyword validation
- Content cluster ideas
- SERP analysis
- Funnel-stage planning
- Editorial calendar strategy
It helps you choose the right content, before you create a single sentence or video.
2. AI-Powered Content Briefs; Editorial Strategy in Seconds
GetMunch works when the content already exists. Briefsmith works when the content only exists in your mind.
Its AI content brief delivers:
- Search intent breakdown
- Audience insights
- Outline + structure
- Brand voice direction
- Key SEO points
- Competitor gap analysis
- Narrative framing
- Internal linking plan
Think of it like getting a senior content strategist in under 10 seconds.
3. Writing & Optimization; The Part GetMunch Never Touches
GetMunch edits video. Briefsmith edits writing.
Briefsmith guides you through:
- Narrative flow
- Tone consistency
- SEO alignment
- Messaging clarity
- Readability
- Brand voice
It’s like writing with a strategist sitting next to you.
4. Written Repurposing, A Massive Gap GetMunch Can’t Fill
GetMunch repurposes video.Briefsmith repurposes everything else.
A single blog becomes:
- Social posts
- Newsletter snippets
- LinkedIn carousels
- Tweet threads
- Meta descriptions
- Short summaries
- Alternate tone versions
- SEO snippets
- Video scripts
Briefsmith turns text into a cross-platform content machine.
If you need written + distribution-ready content — not just video — Briefsmith covers the gap GetMunch leaves behind.
5. Audio Narration; Expand Format Reach Instantly
GetMunch: No narrated audio.
Briefsmith: Instantly turns blog posts into playable narrated audio.
This boosts:
- Engagement
- Accessibility
- Time on page
- Content format diversity
It’s a feature teams love once they try it and one GetMunch doesn’t offer.
So… Which One Should Teams Choose?
Here’s the simplest way to think about it:
- If your main content is video → GetMunch is essential.
- If your main content is written → Briefsmith is essential.
- If your team does both → you should absolutely use both.
GetMunch amplifies media.Briefsmith amplifies strategy, writing, formats, and distribution.
One tool cuts content down.The other builds it up.
If you want to operate like a modern content engine, you need both, but Briefsmith is the tool that fundamentally changes how much content you can produce and how well it performs.
Frequently Asked Questions
1. Is GetMunch better than Briefsmith?
Not better but different.
GetMunch is for video repurposing.Briefsmith is for planning, writing, repurposing, and optimizing written content across multiple formats.
2. Can Briefsmith repurpose videos like GetMunch?
No. Briefsmith focuses on written content and multi-format text transformations. For video clips and short-form edits, GetMunch is the right tool.
3. What do teams typically use Briefsmith for?
- SEO content planning
- AI content briefs
- Writing assistance
- Optimization
- Written-content repurposing
- Audio narration
- Multi-format content creation
4. Is GetMunch good for social media content?
Yes, it creates short-form video clips perfect for TikTok, Instagram, Reels, Shorts, and LinkedIn.
5. Which tool is better for scaling content output?
Briefsmith, because it covers the entire content lifecycle: planning → writing → optimization → repurposing → distribution formats.
