In the past, businesses primarily relied on email and phones for communicating with customers, stakeholders and others. However, the landscape has completely changed in recent years with the increasing popularity of WhatsApp and other messaging apps, leading to the emergence of WhatsApp CRM. Customers nowadays prefer a friendly and prompt response from businesses. Most people nowadays are comfortable using WhatsApp to communicate with businesses. In comparison to email. WhatsApp communication is prompt, personal and engaging. With 90% of open rate in most countries, WhatsApp has emerged as a way to quicker and better way to communicate with customers
What is a WhatsApp CRM?
A WhatsApp CRM integration is a tool used for connecting your WhatsApp Business directly to your CRM, such as Salesforce or HubSpot. These integrations allow businesses to access customer profiles, purchase history, and past interactions with customers in a centralised platform, allowing your team to offer personalised service and stay on top of every conversation.
This set-up allows you to handle customer chats, automate regular tasks, and keep track of sales and support all through WhatsApp. As WhatsApp is widely used by people across the globe, this integration is a way to strengthen communication in your business
Key Advantages of Using the WhatsApp CRM Integration Tool
All-in-One Communication Hub
WhatsApp CRM integration is a way to bring all the business interactions with customers to a single platform. It may include WhatsApp broadcast messages, emails, and calls. This integration allows you to have a clear and complete picture of every customer’s journey.
Stronger Customer Relationships
Real-time replies and personalised WhatsApp message templates help businesses to connect better with customers. When customers feel seen and heard, it increases their trust in your brand and they are more likely to engage with it, as well as encourage other people to buy from your brand
Boost in Sales and Marketing
It helps in tracking customer chats and understanding their behaviour. It can also help in understanding people’s behaviour and use data for building smarter sales strategies and personalised marketing campaigns
Save Time with Automation
It allows you to automate regular updates such as order confirmations, delivery notifications, appointment reminders, and even lead responses. It saves your time and energy, and you can focus on more important customer issues.
Smarter Data and Insights
Every WhatsApp conversation with clients is automatically added to the customer’s CRM profile. It allows you to easily collect valuable data and use it to make better decisions for sales, support, and marketing.
Cost-Effective Communication
WhatsApp is usually cheaper than regular SMS and phone calls. It is more cost-effective when you are talking to people across different countries.
Easy for Customers
Most people already use WhatsApp. Letting them contact you on a platform they know and trust makes them more likely to reach out—and stay loyal.
Quicker Response Times
WhatsApp CRM integration enables instant notifications and prompt responses to the customer. It allows your sales and support teams to respond more quickly, satisfying customers and cutting down delays, which in turn helps improve customer experience and customer retention.
Improved Teamwork
Your marketing, sales, and support teams can easily stay in sync when everything is in one location. It helps in keeping things clear for everyone in the team and facilitates better collaboration.
Take your customer communication to the next level with Send App’s AI capabilities
SendApp’s WhatsApp CRM tool includes built-in AI features. It allows you to create a personalised chatbot experience, turning your communication with customers more targeted and precise. You can also train the conversational AI using your own company documents, creating a dedicated agent that truly understands your business. This helps in delivering faster, more accurate responses tailored to your unique processes and customer needs.
