Skin moisturizers are gentle hydrating lotions or creams applied to the skin to treat dryness and protect the skin's barrier. They help retain skin's moisture content by reducing trans-epidermal water loss. Rising concerns over premature skin aging have boosted the consumption of anti-aging moisturizers containing hyaluronic acid, vitamins A, C and E. Innovation in natural and organic products catering to specific skin types is also propelling the $32 billion global skin moisturizers market. Evolving lifestyles and increasing pollution levels have amplified the need for daily moisturizing routines.
The Global Skin Moisturizers Market is estimated to be valued at USD 15.66 Bn in 2024 and is expected to reach USD 22.23 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.
Key Takeaways
Key players operating in the skin moisturizers market include L'Oréal, Unilever, Beiersdorf, Estée Lauder, Shiseido, Johnson Johnson, and Procter Gamble. These companies offer comprehensive product lines targeting various consumer segments. L'Oréal’s La Roche-Posay; Neutrogena, Aveeno and Olay by Johnson Johnson; Nivea by Beiersdorf; and Olay, Clinique and Estée Lauder by Estée Lauder are some of the leading brands. Growing exposure to pollution and UV rays, especially in densely populated urban regions has bolstered demand for daily-use moisturizers. Technological advances such as time-release formulations and ingredients like ceramides, hyaluronic acid and peptides that boost skin's natural moisture levels are gaining popularity.
Market Trends
Increased spending on premium, natural and organic products: Growing consumer awareness about product ingredients and their effects has accelerated Skin Moisturizers Market Demand for natural/organic products free from parabens, sulfate, etc. This trend is fueling innovations in premium natural skin care ranges.
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