Since the food service industry is always busy, it’s important to keep customers involved and updated. Using digital signage for your restaurant TV menus is a proven way to tell customers about your daily specials. Not only do these displays look good on your menu, but they also allow you to change the content quickly whenever you need to.
If you want to get the most from your digital signage, these are the best ways to promote your daily specials.
- Make use of attractive and noticeable images
Your daily specials need to be very easy to spot. Choose clear and detailed images of your food and support them with words that make readers hungry. Most restaurant digital signage templates have design elements that point out the restaurant’s special dishes. Find templates that include areas for your pictures, big headlines and pricing details, but are not too cluttered.
- Update all your information daily and at the proper time
What is beautiful about restaurant TV menus is that content can be updated in real time. Schedule your daily specials ahead of time, so they are displayed right when the restaurant opens. Should you have separate lunch and dinner menus, set the software to update the display at the right times. Frequent updates teach users how to use the app.
- Apply Motion and Animation in an Effective Way
Animation catches the eye, but if there’s too much, it may distract viewers. A carousel of promotions that moves or a slight zoom on main dishes can make the website lively and trendy without being too much for visitors. Most restaurant digital signage templates have these animation options, so you don’t have to build them yourself.
- Don’t Go into Too Much Detail
People in line or browsing the menu board usually don’t have time to read a full paragraph. Write your menu items in a clear way, so a customer would understand “Spicy Chicken Wrap – $8.99 – Comes with fries and a drink.” A combination of a few words and a great image usually works better than a long explanation.
- Add Branding and Theme to Your Event
Make sure your specials fit with your restaurant’s identity. If you’re a casual restaurant or an upscale bistro, pick digital signage templates that suit your look. Maintain the use of your logo, brand colors and the same fonts everywhere you appear. Having a unified appearance helps your restaurant be recognized and respected.
- Promote Offers Only Available for a Limited Time
Add notes with countdown timers or the words "Only Today!" tags. They make it more likely for customers to buy something on the spot and help get perishable goods out the door more quickly. A good restaurant TV menu can highlight these urgent deals in an appealing way.
- Try out and improve your landing page
Watch which specials are doing well. When your digital signage software has analytics, rely on the information to modify your promotions. Changing the layout, posting at different times or using new images can help you discover what attracts the most customers.
Final Thoughts
Choosing digital signage templates for restaurant TV menus is more than making them look good—it helps sell more, save food and create a modern atmosphere for customers. When you approach digital signage the right way, a daily special can become something your clients enjoy the most.
Take care that your displays are as busy as your kitchen when people are around. Update your menu now and then, keep the design simple and try to please your customers’ taste buds.
