The Rise of Personal Watercraft
Personal watercraft, also known as water scooters or jet skis, came into mainstream popularity in the 1990s. These recreational water vehicles allow riders to cruise along the water while feeling the wind and spray around them. Personal watercraft come in a variety of makes and models to suit different rider needs and price points.
Early Development
The Personal Watercraft was invented in the 1950s but did not gain widespread commercial success until the 1980s. During initial development, personal watercraft were seen as a niche product for specialty recreational use. Japanese company Kawasaki released the first mass-produced personal watercraft, the JS400-JET SKI, in 1972. This inaugural model helped spark broader interest and adoption of personal watercraft among consumers. Throughout the 1980s, additional manufacturers entered the competition increased, leading to technology advancements and lower price points that made personal watercraft accessible to more water sports enthusiasts.
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