Starting an Amazon business is one of the most accessible ways to enter e-commerce in 2025. Whether you’re based in Ireland, the UK, or elsewhere, Amazon allows you to reach millions of customers worldwide. But before you can start selling, you need to register for an Amazon Seller account.

Here’s a step-by-step guide to getting started with your Amazon seller registration.

Step 1: Choose Your Marketplace

Amazon operates separate marketplaces in different countries such as:

• Amazon.co.uk (UK)
• Amazon.com (USA)
• Amazon.de, .fr, .es (Europe)

You can sell in one or multiple countries using Amazon’s Unified Account, making cross-border sales more accessible. For Irish sellers, starting with Amazon UK or Europe is often the best choice.

Step 2: Pick the Right Selling Plan

Amazon offers two plans:

• Individual Plan: No monthly fee, but a per-item fee applies (e.g., £0.75 per sale). Best for occasional sellers.
• Professional Plan: £25/month (UK) or $39.99/month (US), suitable for businesses selling over 35 items/month. Includes advanced tools, advertising, and bulk listing options.

Step 3: Gather Required Documents

To register, you’ll need:

• Email address
• Phone number
• Valid credit card
• Bank account details (to receive payments)
• Government ID (passport or national ID)
• Proof of address (utility bill or bank statement)
• Company details (if registering as a business)

Make sure all documents are valid and match your personal or business details.

Step 4: Sign Up on Amazon Seller Central

1. Go to sell.amazon.com or your local version (e.g., sell.amazon.co.uk).
2. Click “Sign Up” and choose to create a new account or use an existing Amazon customer account.
3. Enter your business type, country, and contact information
4. Complete the identity verification, which may include document uploads and a short video call.

Once verified, Amazon will activate your account.

Step 5: Set Up Your Seller Profile

After approval, complete your profile:

• Business Display Name
• Shipping settings
• Return policy
• VAT number (if applicable)

You can also enroll in Amazon’s VAT Calculation Service to automate VAT invoices and compliance.

Step 6: Start Listing Products

You can list products in two ways:

• Match existing listings: If the item is already on Amazon.
• Create new listings: For private-label or unique products.

Add high-quality images, product titles, bullet points, and descriptions to improve visibility and conversion.

Step 7: Choose Fulfillment Method

• FBA (Fulfillment by Amazon): Amazon stores, packs, and ships your products. Best for scaling and fast delivery.
• FBM (Fulfillment by Merchant): You handle storage and shipping.

Final Thoughts

Registering for an Amazon Seller account is the first step to launching your online store. With the right setup, you can access millions of buyers and grow a sustainable e-commerce business.

Need help?
Chern Co Ltd can assist with Amazon seller registration, business setup, and VAT compliance — saving you time and ensuring you start strong.