Content Analytics refers to the process of analyzing unstructured content in order to discover hidden patterns, unknown correlations, market trends, customer insights, and organizational performance indicators. Content Analytics helps organizations gain a deeper understanding of their customers by analyzing structured and unstructured data in the form of emails, web pages, social media conversations, support tickets, survey responses, and more.
Content Classification
One of the key applications of Content Analytics is content classification which involves categorizing large volumes of unstructured content into predefined taxonomies or categories. By classifying content, organizations can gain insights into topics that resonate most with their customers, feedback about products and services, frequently discussed pain points, and emerging trends in their industry. Content classification allows enterprises to make sense of vast amounts of text data at scale and extract meaningful insights.
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