Variable Data Printing Labels (VDP) refers to printing processes where individual print jobs have variable or changing information. This allows a printer to customize aspects of a document - like text, graphics or images - for each individual recipient. With Variable Data Printing Labels, a single template file can be used to drive numerous print streams by merging variable data into the template during the print process.
The technology behind Variable Data Printing (VDP) Labels allows personalizing messages, addresses and other key fields in documents and labels. It works by importing variable data from a database or data file and merging it with template files during printing. Common data fields include names, addresses, product details, serial numbers and other identifying information. Any elements that change from output to output are considered variable data.
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