An SEO audit reveals any problems that could be affecting your site's visibility, user experience, and performance. Nonetheless, recognising technical issues and enhancing your site involves more than just focusing on keywords and meta tags. From missing favicons to malfunctioning internal links, numerous technical issues could be hindering your site's potential. If you’re struggling with SEO challenges, consider hiring a professional SEO company in Singapore.
In this guide, we will walk you through multiple SEO problems that might be impacting your site's ranking and that you can fix accordingly. Not only will this address these issues and improve their SEO but also increase the overall user experience and reinforce the online credibility of your brand.
Categories of SEO Problems
The initial matter we must clarify is what precisely we mean when we refer to "SEO issues."
There isn't only one aspect of SEO where all the issues arise. Regrettably, it's somewhat more complex than that.
SEO is an extensive area that encompasses various elements from your websites (and possibly others as well). Before we delve into our list of SEO problems, let's outline 4 typical areas where the majority encounter the most significant SEO challenges.
Technical SEO Challenges
- Many of the usual SEO issues are technical. So, what precisely constitutes a technical SEO problem?
- Technical SEO problems arise when there is an issue with how your website is configured.
- In other terms, technical SEO issues relate to the coding, arrangement, or structure of your website. We will examine 5 of the most prevalent technical SEO issues that you may encounter.
Luckily, these problems are generally simple to resolve. With some technical knowledge (or assistance from a programmer), you ought to be able to resolve technical problems quickly.
Issues with Keywords
When individuals consider SEO, one of the initial aspects that comes to mind is keywords.
- Keywords are fundamental to any SEO strategy. By focusing on and optimising the keywords that individuals use in their queries, you will observe a rise in traffic.
- Nevertheless, issues with keyword-related SEO may arise if your keyword strategy is poorly constructed.
- Your keyword strategy may not be precise enough.
- You could be competing against yourself for certain keywords (keyword cannibalisation).
- You are not focusing on the appropriate keywords for today's trends.
We will discuss all these topics and additional ones in the keyword segment of this article. But if you don't want to do it yourself then hiring a SEO company in Singapore is a better option.
Monitoring Problems
- What if you focus on 10 great keywords, create 1 article for each keyword, and then ignore them completely? Will you begin to receive a lot of visitors?
- Regrettably, you likely won't notice a significant rise in your traffic.
- Improving your rankings for various keywords requires time and steady effort. That endeavour usually involves monitoring your keywords.
- Nevertheless, there is a different set of problems that individuals encounter when monitoring keywords. Numerous individuals place other concerns ahead of monitoring keywords, which ultimately damages their rankings considerably.
We'll discuss the reasons for prioritising tracking and how to effectively utilise tracking software to enhance your SEO achievements.
Repeated Content
If the material on your website is identical to content available elsewhere online (or even on your site), it may be harming your SEO rankings.
- What are the chances that you might have content that is duplicated?
- Approximately 25-30% of online content is duplicated, making it quite likely.
- Duplicate content can happen if you unintentionally produce two versions of the same page on your site. A frequent method for this happening is by possessing one page with "https://" at the start and another version beginning with just "http://".
- Certain web hosting providers automatically create both secure and non-secure versions of your website. You will end up with duplicate content if you neglect to enable only the secure version.
To address this problem, go through all your pages on your hosting service to confirm that there are no duplicates. If you possess a sitemap (which you ought to), check it for duplicate URLs and deactivate one of them.
Google Sanctions
If your site fails to adhere to Google's Webmaster Guidelines, you may receive a Google penalty.
- Google penalties indicate that Google will intentionally lower your site's SEO rankings until you demonstrate that you've resolved the issue that violated the Webmaster Guidelines.
- Keep in mind: that SEO focuses on delivering value. Penalties are enforced to prevent individuals from exploiting spammy SEO tactics to gain higher rankings.
- To eliminate Google penalties, find the problem by accessing your Search Console dashboard. Follow the instructions provided, then send a review request via Search Console.
To check for Google Penalties on your site, select "Security and Manual Actions" in the Search Console menu.
Sitemap Not Found
The final technical problem we will address is an absent sitemap.
- Platforms such as Squarespace and Wix will automatically create a sitemap while you build your website. Nonetheless, you may not possess a sitemap if you built your website, employed someone to design one for you or utilised WordPress.
- A sitemap that is absent confuses Google's crawlers, negatively impacting their capability to properly rank your site.
To resolve this problem, ensure that you submit a sitemap in the Search Console so that Google can crawl your site more efficiently.
Meta Titles and Descriptions that are not optimised
A frequently overlooked element of SEO is meta titles and descriptions.
- The meta title is the prominent title displayed in blue text for each search result on Google. The meta description is the brief black text found beneath the meta title that explains the content of the page.
- To add value for searchers (which can enhance your ranking), it's essential to create clear, actionable meta description.
Enhancing Site Crawling Capability
Before Google can show web pages in search results, it needs to crawl and index them first. If Google's bots are unable to access your pages, they won't be indexed or shown in search results, resulting in your pages losing out on important traffic. To enhance the crawling performance of your website:
- Make sure that every page can be accessed via internal links.
- Steer clear of needless redirects.
- Frequently monitor and correct any 404 error pages.
- Absence of Competitor Monitoring
- Your rivals are monitoring your keyword tactics. Are you monitoring theirs?
- If that's not the case, this is the moment to begin.
Generally speaking, you ought to monitor everything for your competitors that you are monitoring for your own company.
Nonetheless, the majority of companies do not conduct sufficient competitor monitoring.
To resolve this problem, utilise tracking tools to monitor the same keyword for your business and that of your competitors. You will then be able to easily compare your keyword performance with theirs.
Conclusion
For companies targeting local customers, local SEO tactics are essential. It's your opportunity to enhance visibility in local search outcomes and draw in potential customers in the vicinity. Ignoring local SEO tactics results in lost chances to enhance visibility in local search outcomes and draw in qualified prospects. Speedy solutions involve verifying and enhancing your "Google My Business" profile with precise details about your business, operating hours, categories, and customer feedback.
Ultimately, keep in mind that your primary focus in SEO should consistently be to prioritise value above all else. If users discover worth in your creations, your rankings will enhance! You can look to collaborate with SEO Company Singapore which would help to fix the SEO issues.
