IMARC Group has recently released a new research study titled “United States Toothpaste Market Report by Type (Conventional Toothpaste, Herbal Toothpaste, Whitening and Sensitive Toothpaste), Distribution Channel (Supermarkets and Hypermarkets, Retail Stores, Pharmacies, Online Stores), End User (Adults, Kids), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
United States Toothpaste Market Overview
The United States toothpaste market size reached USD 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.04% during 2025-2033.
Market Size and Growth
Base Year: 2024
Forecast Years: 2025-2033
Historical Years: 2019-2024
Market Size in 2024: USD 5.3 Billion
Market Forecast in 2033: USD 7.2 Billion
Market Growth Rate (2025-2033): 3.04%
Request for a sample copy of the report: https://www.imarcgroup.com/united-states-toothpaste-market/requestsample
Key Market Highlights:
✔️ Steady growth driven by rising oral hygiene awareness and preventive dental care practices
✔️ Increasing consumer preference for natural, herbal, and fluoride-free toothpaste formulations
✔️ Expanding demand for whitening and sensitivity-reducing toothpaste products
✔️ Growing adoption of sustainable and recyclable packaging in oral care products
✔️ Strong presence of premium and specialized toothpaste variants targeting diverse consumer needs
United States Toothpaste Market Trends and Drivers:
In the United States, the toothpaste market is witnessing changes in consumer demand for products that are perceived as more value-added and health-promoting as consumers have become more aware of oral healthcare and the benefits of using toothpaste for improving dental hygiene and overall health. This trend has been further confirmed by a growing use of natural and organic products as a substitute for those containing artificial ingredients and chemicals perceived as harmful to health. Thus there is an increasing trend for products that not only help cleanse teeth but promote oral health.
Growth in the US toothpaste market has also reflected an increasing range of options within the toothpaste sector. There has been demand for products that are more targeted to specific dental health concerns, such as sensitivity-relief, whitening, and cavity protection. The US toothpaste market is expected to continue to grow to 2025 with manufacturers creating new products that respond to consumer demand and preferences. The growth of e-commerce brings with it changes in the way these products are bought, as well as a greater range of products and brands than ever before.
The US toothpaste market is characterized by many legacy brands and some newer players, while the larger companies continue to invest heavily in product innovation and marketing to capture consumer attention. Toothpaste subscription and personalized toothpaste could become more common in 2025 as brands seek to build relationships with consumers through personalized products. Toothpaste products that are marketed as sustainable and eco-friendly in terms of packaging may gain a larger market share by 2025 as these factors become more important to consumers.
Long term, the US toothpaste market is expected to see growth thanks to the growing focus on preventive oral care and the increase in multifunctional toothpaste products. The forecasted increase in dental health awareness campaigns and consumer education surrounding oral hygiene products will also play a role in driving spending on high-quality oral care products. As we look ahead to 2025, the oral care product landscape will continue to evolve, with products that build upon the progression of product efficacy and reflect the needs and values of consumers influencing the future of oral hygiene in the United States.
United States Toothpaste Market Segmentation:
The market report segments the market based on product type, distribution channel, and region:
Type Insights:
- Conventional Toothpaste
- Herbal Toothpaste
- Whitening and Sensitive Toothpaste
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Retail Stores
- Pharmacies
- Online Stores
End User Insights:
- Adults
- Kids
Regional Insights:
- Northeast
- Midwest
- South
- West
Speak to An Analyst: https://www.imarcgroup.com/request?type=report&id=20989&flag=C
Competitive Landscape:
The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.
Key Highlights of the Report
- Market Performance (2019-2024)
2. Market Outlook (2025-2033)
3. COVID-19 Impact on the Market
4. Porter’s Five Forces Analysis
5. Strategic Recommendations
6. Historical, Current and Future Market Trends
7. Market Drivers and Success Factors
8. SWOT Analysis
9. Structure of the Market
10. Value Chain Analysis
11. Comprehensive Mapping of the Competitive Landscape
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-201971-6302
