Squid Group

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Squid Group

Founded in 2019, Squid Group was born from a simple idea — to help New Zealand businesses grow sustainably through smarter, more transparent marketing. What started from a small bedroom in New Zealand has now grown into a passionate, cross-Tasman team spanning New Zealand and Australia, with clients across NZ, Australia, and the USA.

At Squid Group, we believe great marketing isn’t just about clicks, conversions, or campaigns — it’s about partnerships. Our approach is built on transparency, collaboration, and creativity. We act as an extension of your business, working alongside you to understand your goals, your brand, and your customers. This ensures every strategy we create is tailored to deliver long-term, measurable results.

With our head office based in Mt Maunganui, New Zealand, and a growing presence in Auckland and Australia, Squid Group provides a full suite of digital marketing services designed to help businesses stand out and thrive in competitive markets.

Our expertise includes:

Social Media Marketing (Facebook, Instagram, TikTok, LinkedIn & more)

Google Ads & SEO

Website Design & Development

Graphic Design & Branding

Content Marketing & Strategy

Whether you’re a start-up ready to make waves or an established brand looking to evolve, Squid Group is your dedicated marketing partner — creative, agile, and results-driven.

We Do Things Differently

At Squid, we don’t believe in cookie-cutter strategies. Every business has its own story, and we’re here to tell it in a way that connects and converts. We create brands and experiences that transform how people see your business — ensuring you don’t just keep up with the digital world, but lead it.

Our creative process is hands-on and transparent. You’ll always know what’s happening, why we’re doing it, and how it’s driving your business forward. This clarity is what sets us apart from traditional agencies — no jargon, no confusion, just clear communication and measurable growth.

Why Choose Squid Group

1. Transparency at the Core
We believe honesty builds trust — and trust builds results. At Squid Group, you’ll always know exactly where your marketing dollars go and how they’re performing. We provide real data, real insights, and real outcomes.

2. A Team That Feels Like Yours
We don’t just work for you — we work with you. Our team acts as an extension of your business, aligning our strategies with your vision and values. You get the expertise of a full marketing department without the overheads.

3. Full-Service Digital Expertise
From Google Ads and SEO to TikTok strategy, web development, and branding, Squid Group offers a complete digital marketing solution under one roof. This means seamless campaigns, consistent messaging, and stronger results.

4. Creativity That Drives Growth
We combine creative thinking with data-driven strategy to design campaigns that not only look great but also perform. Our designs and ideas are crafted to attract, engage, and convert — helping your business grow sustainably.

5. Local Roots, Global Reach
Proudly founded in New Zealand, we’ve expanded our reach across Australia and the USA — bringing Kiwi innovation, reliability, and creativity to clients worldwide. Our understanding of both local and international markets gives you a competitive edge.

6. Proven Results & Long-Term Partnerships
Many of our clients have been with us since day one. That’s because we focus on building long-term relationships, not short-term wins. Your success is our success — and we measure ours by your growth.

Let’s Grow, Together

At Squid Group, we’re more than a digital marketing agency — we’re your growth partner. From building your brand identity to scaling your online presence, we’re here to help you make a lasting impact.

Whether you’re based in Auckland, Mt Maunganui, Sydney, or beyond, our team is ready to help your business take the next big leap — altogether, the Squid way.

Grow smarter. Grow sustainably. Grow with Squid Group.