Saudi Arabia Beauty and Personal Care Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 4.6 Billion
Market Forecast in 2033: USD 6.4 Billion
Market Growth Rate: 3.7% (2025-2033)
The Saudi Arabia beauty and personal care market size reached USD 4.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.4 Billion by 2033, exhibiting a growth rate (CAGR) of 3.7% during 2025-2033.
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Saudi Arabia Beauty and Personal Care Market Trends:
The Saudi Arabia market is majorly driven by the increasing awareness of personal grooming and self-care, particularly among the younger population. Moreover, the rising disposable incomes, coupled with a growing urban middle class, have contributed to higher spending on luxury beauty items. Additionally, the influence of social media and digital marketing has accelerated consumer engagement with beauty brands, fostering a shift toward e-commerce platforms.
The expanding beauty and wellness industry is further supported by a cultural shift toward modernization and Westernization, where both men and women are increasingly seeking beauty treatments and personal care products. Furthermore, product innovation, particularly in skincare and hair care, has expanded market offerings, creating a diverse range of solutions for different skin types and hair textures. The influx of international brands and the increasing number of local beauty startups have intensified competition in the market.
Saudi Arabia Beauty and Personal Care Market Scope Growth Analysis:
The scope of the market is expanding due to the growing interest in personal wellness. The increasing popularity of self-care routines, particularly skincare and anti-aging products, is expanding the market beyond traditional beauty offerings. Moreover, the demand for male grooming products is rapidly increasing, which is gradually transforming the beauty landscape and diversifying the consumer base.
As part of the broader economic shifts, the rising female workforce is contributing to greater demand for personal care products. The increasing focus on sustainable and eco-friendly beauty solutions is another key factor broadening market scope, as consumers are becoming more discerning and environmentally conscious. Furthermore, the shift toward online shopping, accelerated by technological advancements and a tech-savvy population, is driving e-commerce growth in the sector. In addition, the growing interest in high-end and luxury beauty products, fueled by a rising affluent class, is further expanding market opportunities.
Saudi Arabia Beauty and Personal Care Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Saudi Arabia beauty and personal care market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Type Insights:
- Personal Care Products
- Hair Care Products (Shampoo, Conditioner, Hair Oil, Others)
- Skin Care Products (Facial Care Products, Body Care Products, Lip Care Products)
- Bath and Shower Products
- Oral Care Products (Toothbrushes and Replacements, Toothpaste, Mouthwashes and Rinses, Others)
- Men's Grooming Products
- Fragrances and Perfumes
- Cosmetics/Make-up Products
- Facial Cosmetics
- Eye Cosmetic Products
- Lip and Nail Products
- Hair Styling and Coloring Products
Category Insights:
- Premium Products
- Mass Products
Distribution Channel Insights:
- Specialist Retailers
- Hypermarkets/Supermarkets
- Online Retailing
- Others
Regional Insights:
- Northern and Central Region
- Western Region
- Eastern Region
- Southern Region
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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